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SEO & SEM

Learn SEO tips and tricks in our SEO training courses. Advance yourself on search rankings with search engine optimization techniques from our experts. Learn how search engines work and discover best practices for performing keyword research, evaluating on-page ranking, getting back links, increasing page rank, and analyzing results to help boost your search engine positioning. Our SEO trainers has excellent experience in online marketing and will provide the training with live real-time implementation techniques.

  • The training courses cover the most important and up-to-date content and information on search engine optimization/search engine marketing strategies
  • Guides you on how to implement these strategies into your existing business to power it.
  • Knowing how to implement the right SEO/SEM strategies will improve the position of your company on the search engine results pages
  • Help you stand apart from the competition, improves site traffic, attracts target customers and boosts online conversion rates.
  • On completing these comprehensive courses, you will be adept at optimizing your site to its optimal potential with regards to SEO.

Why SEO & SEM?

Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. In this digital world most of the business men like to proceed with personalized marketing and SEO/SEM will provide such a pathway for the same. The power of SEO & SEM, is that you can target audience in a cost-effective manner and you can also select your targeted audience.

You can make good money:

SEO is a profession that can be practiced while working for a company or as a solo practitioner. Salaries over $80K per annum are not an exception for SEO jobs. If you are developer/designer with SEO knowledge, then you will be a truly valuable professional for your company.

No rules:

If you are a creative person, the digital marketing will be your best suited job as it has no rules and boundaries. Only Sky will be the limit for your work, you will be a lot of confidence and interest over your job as well.

Job opportunities:

Now the marketing is slowly shifting from traditional media such as newspaper, TV, billboards and tele-calling to Organic SEO and Social Media. So, when you step out of the training you will have lined up jobs.

SEO:

Duration: 40 hrs – 50 hrs

Training method – Online or Classroom

Course content

  • Search Engines – Google and Bing
  • SEO vs. SEM
  • On page vs. Off page optimization
  • Meta tags – Title & Meta description
  • H1 tag, Alt tag, Anchor text
  • Keyword research
  • SEO and content writing
  • Link building – Google guidelines
  • Panda & Penguin algorithms
  • Black Hat, White Hat and Grey Hat techniques
  • Google Webmaster Tools
  • Web Analytics – Google Analytics
  • Competitive analysis
  • Duplicate content – Canonical, Pagination & Alternate
  • Mobile Optimization

How you will benefit?

At the end of this course, participants will have a firm grasp of Search Engine Optimization concepts like On-page SEO, Link building, Google Webmaster tools and Google Analytics.

SEM:

Duration: 40 hrs – 50 hrs

Course content

  • Google AdWords
  • Campaign, Ad Groups and Ad Copy
  • Match type and Negative Keywords
  • Keyword Analysis- case study
  • Landing Page Optimization
  • Quality Score
  • KPI- Key Performance Indicators
  • Bing – MSN Ad Center
  • Comparison of Google and Bing PPC
  • Display Ad and Retargeting
  • Affiliate Marketing
  • Google Analytics

How you will benefit?

At the end of this course, participants will have a good knowledge of Search Engine Marketing (SEM) concepts like Google AdWords and Bing AdCenter, Keyword analysis, Google Analytics and Key performance indicators.